At Publicis Sapient, I worked with the content team and a UX designer to put together Travelers’ first UK website. The UX journey was when business owners went online to get an insurance quote. We also wrote content about their products and services, the company and articles about business tips.

We had daily standups to monitor progress. We also had editorial meetings to work out the content of the website. Together with the rest of the content team, I interviewed the client to find out more about their products so we could write about them. We also researched and wrote articles about general business issues. I worked with the UX designer on the ‘quote and buy’ process and put the copy into Excel.

We used Travelers’ brand guidelines to make sure our work reflected their brand personality. We put together our own style guide for Travelers so all our copy was consistent.

We made it easy for customers to find out more about Travelers’ business insurance, research the products they needed and apply for the one that best protected their business. We also gave them helpful tips and support for their business.