At Publicis Sapient, I was teamed up with a UX designer and content strategist to improve the after-sales journey for Nissan as well as its SEO.

We kept track of progress with daily standups and Jira. I also had meetings with the content strategist and UX designer when we needed them. We used Mural boards to collaborate.

I worked with Nissan’s brand guidelines to make sure my copy was consistent with their tone of voice. There was some duplication on the website so we needed to get rid of this to improve SEO as well as the overall customer experience.

We made Nissan customers feel more valued by improving the aftersales service for them. The improved website was easier to get around, contained less duplication and customers could find what they were looking for quicker.