I used the idea of an old-fashioned sweet shop as I thought it would be reminiscent of our customers’ childhoods. It also seemed a useful way to explain various types of funds through different coloured bon bons and segments through different jars. In this video, we also used a sweet carton to show the tax levels and scales to demonstrate when the tax was due.

After watching all of the videos user testing showed customers had:

• a 33 per cent increase in general knowledge about bonds

• a 121 per cent increase in knowledge about ways of taking money from a bond

• a 76 per cent increase in knowledge about the tax implications for doing so.